The 2015 way to reveal a car? by doug jaeger

This is the demo of the projection mapping and content for the launch of the volkswagen golf at the New York International AutoShow, this year. It's a lot of fun, makes me wish cars had led skins.

The seventh-generation Volkswagen Golf debuts at New York International Auto Show making its first appearance in the United States with an exciting light show revisiting previous Golf generations. The latest version of the Golf is bigger, more spacious, lighter, and more fuel-efficient.

The Creative Job Market Exposed. by doug jaeger

Image Craig Garner ( Via Unsplash )

Image Craig Garner ( Via Unsplash )

I was invited to speak by the
New York Chapter of the Graphic Artists Guild,
at Pratt on Wednesday,
March 26th from 7 – 9pm.
It will be a panel discussion of Illustrators, Designers, Art Directors, Recruiters, and Artist Representatives.

Since 2010 my partner and I at JaegerSloan have been focused on keeping our company small, while delivering high quality work for a broad range of brands.  This has required healthy collaborations with other small companies and independent contractors. We bring in specialists to expand our capabilities and increase the volume of work that we can take on while keeping our overhead costs consistent.  Working this way gives us the freedom to turn down work that isn't appropriate, and invest in projects that we really want to support.  

At this panel discussion, we will be prepared to talk about:

  • How technology has transformed how we find, engage, and collaborate with talent.
  • How the market is changing for marketing, art direction, digital design, illustration, and technology.
  • How to identify and build relationships with the talent you need to make great work happen.



If you are a creative professional on the hiring or the talent side, and you are looking for the context to understand where things are going, this event is worth attending.


Pratt Institute/Manhattan 144 West 14th Street ( between 6th and 7th ) Rm 213  

Pratt Institute/Manhattan
144 West 14th Street ( between 6th and 7th )
Rm 213





Gif89a Banner Ads from the late 90's by doug jaeger

A few weeks ago, I had the pleasure of hanging out with the team that I worked with in 1997, at a company called k2 Design Inc. The firm quickly grew from 30 to nearly 100 people while I was there. Because it was so new, and there was so much innovation, the whole thing was sort of exciting an frustrating at the same time.

One area that was growing, was digitaldisplay advertising, or online banner ads. The most economical way of producing and distributing display ads continues to be the animated gif, or GIF89a. When I was an intern at I completed a research project on the GIF, in order to understand animation, compression, and palettes.

When I started working as an Art Director out of school in (1997-1998), one of the biggest challenges was translating brand advertising into the paid media formats of the time. The file size limits were closely controlled as not to ruin the user experience. So 468x60 banners had to be under 12k, sometimes if you were lucky you could get 15k.  Below are some tests that I did to demonstrate some ideas.

3 frames / 10k / 9 colors – Fire

3 frames / 10k / 9 colors – Fire

6 frames / 11k / 13 colors - Random Attention getting banner.

6 frames / 11k / 13 colors - Random Attention getting banner.

9 frames / 12k / 32 Colors- VolksWagen

9 frames / 12k / 32 Colors- VolksWagen

10 frames / 11k / 16 colors - Mitsubishi Motors

10 frames / 11k / 16 colors - Mitsubishi Motors

132 frames / 10k / 16 colors - Financial Services

132 frames / 10k / 16 colors - Financial Services = great cloudbased prototyping. by doug jaeger

I have been looking for a product that would help me turn my ideas into working prototypes. My partner Kristin Sloan found, which we compared against  So far I have been really happy with how handles itself.. it took a bit of time to understand the relationship between elements, but now that I have a working knowledge, it's getting fast...  

The 16th President of RISD by doug jaeger

John Maeda was welcomed into the Art Directors Hall of Fame in 2008, at the time I was just joining the ADC board. It was inspiring to be part of an organization that was able to recognize the career of a creative person who is comfortable at the intersection of Design, Technology and Business.  Now just 6 years later it is amazing to see what John has accomplished at RISD, bringing technology to the design/education space and what he will do in at EBAY, in the technology/business space.

Exploding Cars - A how to by Fabian Oefner by doug jaeger

Such beautiful work it reminds me a bit of how Steve Ellis painted a series of cars.  By taking photographs of matchbox cars after they had been scratched up a bit, he would then paint in details that only real sized cars would have. Creating an ambiguity of scale, that is so pleasing in the work that Fabian Oefner has just shared.