This is the demo of the projection mapping and content for the launch of the volkswagen golf at the New York International AutoShow, this year. It's a lot of fun, makes me wish cars had led skins.
Polish landforces could be driving these some time soon. It seems to have borrowed ab it from from the tanks in Tron, or maybe not?
I was invited to speak by the
New York Chapter of the Graphic Artists Guild,
at Pratt on Wednesday,
March 26th from 7 – 9pm.
It will be a panel discussion of Illustrators, Designers, Art Directors, Recruiters, and Artist Representatives.
Since 2010 my partner and I at JaegerSloan have been focused on keeping our company small, while delivering high quality work for a broad range of brands. This has required healthy collaborations with other small companies and independent contractors. We bring in specialists to expand our capabilities and increase the volume of work that we can take on while keeping our overhead costs consistent. Working this way gives us the freedom to turn down work that isn't appropriate, and invest in projects that we really want to support.
At this panel discussion, we will be prepared to talk about:
- How technology has transformed how we find, engage, and collaborate with talent.
- How the market is changing for marketing, art direction, digital design, illustration, and technology.
- How to identify and build relationships with the talent you need to make great work happen.
WHO IS THIS EVENT FOR?
If you are a creative professional on the hiring or the talent side, and you are looking for the context to understand where things are going, this event is worth attending.
A few weeks ago, I had the pleasure of hanging out with the team that I worked with in 1997, at a company called k2 Design Inc. The firm quickly grew from 30 to nearly 100 people while I was there. Because it was so new, and there was so much innovation, the whole thing was sort of exciting an frustrating at the same time.
One area that was growing, was digitaldisplay advertising, or online banner ads. The most economical way of producing and distributing display ads continues to be the animated gif, or GIF89a. When I was an intern at Agency.com I completed a research project on the GIF, in order to understand animation, compression, and palettes.
When I started working as an Art Director out of school in (1997-1998), one of the biggest challenges was translating brand advertising into the paid media formats of the time. The file size limits were closely controlled as not to ruin the user experience. So 468x60 banners had to be under 12k, sometimes if you were lucky you could get 15k. Below are some tests that I did to demonstrate some ideas.
Eclectic Method, aka Jonny Wilson, is best know for live mixing video to create high energy dance beats. He recently created a video remix of Matthew McConaughy, Leonardo Decaprio and Jonah Hill themed around the chest thump from Wolf of Wall Street.
This made me smile, more than once.
I have been looking for a product that would help me turn my ideas into working prototypes. My partner Kristin Sloan found Proto.io, which we compared against Moqups.com So far I have been really happy with how proto.io handles itself.. it took a bit of time to understand the relationship between elements, but now that I have a working knowledge, it's getting fast...
I recently found this code called "Color Thief" created by Lokesh Dhakar a powerful tool that pulls color palettes from images. I could image this helping create dynamic design systems that use the dominant colors in images to inform color blocks on websites, or even typography.
I really love how a brand can become a parent, teaching it's children how to pack their suitcase.
Architect Camino Alonso wanted to create a small, portable, prefab homes, but she didn't want it to feel like a shipping container. Camino, along with her husband and siblings (also architects at their firm Ábaton), created ÁPH80, a tiny home that ships like furniture, but has the style and usability of a smartphone.
John Maeda was welcomed into the Art Directors Hall of Fame in 2008, at the time I was just joining the ADC board. It was inspiring to be part of an organization that was able to recognize the career of a creative person who is comfortable at the intersection of Design, Technology and Business. Now just 6 years later it is amazing to see what John has accomplished at RISD, bringing technology to the design/education space and what he will do in at EBAY, in the technology/business space.
Squarespace had their holiday party at the Standard Highline last night. Sloan and I made it out to hang with the team and make some hand made wind.
Such beautiful work it reminds me a bit of how Steve Ellis painted a series of cars. By taking photographs of matchbox cars after they had been scratched up a bit, he would then paint in details that only real sized cars would have. Creating an ambiguity of scale, that is so pleasing in the work that Fabian Oefner has just shared.