DOUG JAEGER

I have experience designing and managing brands across a wide variety of media. I went to Syracuse University as a multimedia artist with training in object oriented programming, 3d modeling, photography and video production and interaction design. In my early career I established the digital creative departments at two of the worlds most respected advertising agencies. When I turned 28 I started thehappycorp, a lab that allowed me and the team to explore how design, technology and the human experience would impact consumer relationships with brands. Recently I was elected the president of the Art Directors Club, where I lead a diverse board in the growth of the 89 year old creative salon. I am getting ready to do something new. To contact me, use the link below left or use any social network..

Posts

  • September 02, 04:45 PM

    DESIGN CAMP: For Some people it's like this, but for most it's not.

  • August 26, 01:14 PM

    I've been a designer/art director for over 5 years now and looking for somewhere to be inspired again and learn more. Would you move to a big city and find a job plus get involved with the design community or go back to school at an expensive art school where I'm almost guaranteed a great portfolio?

    I live in a big city, have worked at larger firms 1, 2, and build my own small firm. I enjoy working with other people to expand my capabilities and understanding of new processes and way of understanding. Ā There are many ways of being inspired besides a big move.Ā Stephan Sagmeister recently took a year long sabbatical in Bali toĀ get himself going, there is a great TED video about it here. Ā Ā 

    I believe that you could start something where you are, and build your own community. Some amazing things are happening around us everyday facilitated by the the internet. For example Dr. Sketchy’s Anti-Art School, is a drawing class with Burlesque and other performances as subjects as apposed to the standard nudes, sure it happens in NYC, but can happen and inspire anywhere.

    Expensive art schools have their place, but are not the only way to learn. Ā After high school, besides technical training, art schools provide a social network of people with compatible skills, understanding and motivation that can carry through your life. This social network often facilitated via alumni programs can be a powerful way to find jobs, build new relationships, and find support when things go wrong.

    I learned a lot of what I know from friends, peers, and by doing. The internet is a vast resource of free training on every subject. Ā My suggestion would be to pick a project that goes beyond your current understanding and figure it out. School will not teach you to be curious, but if you are learn to be curious you will always learn. A guy I used to work with a TBWA\ is learning to farm, as the subject of a TV show called the Fabulous Beekman Boys on Planet Green.

    Ā 

    Ā 

  • August 26, 12:19 PM

    how can I break into design?

    This is a pretty broad question… The best way that i can answer this is through my own experience. Ā I started by helping companies design logos when I was in my fist year of college. Working as a temp at a plastics molding company during my first summer off, I noticed that they had different logos on various materials, and noticed that larger companies like the one my father worked for “3m” had a very consistent visual image. Ā I designed a logo using some basic 3d software on the mac, and brought it in to my boss, he liked it, but didn’t use it. Ā He told me it was great, but that branding wasn’t priority for him. Ā  I used the logo in my portfolio and it helped me get my first design internship when I was 20 years old at Agency.com.

    Before that in high school I was involved in the year book and the school newspaper as a designer / illustrator, there i got the hands on tools to design things as i imagined them. Ā 

    Today I would imagine that forums like Behance.net, Cargo, theCreative Finder, would be places to post your personal work, that others in the field could find, and from there, you might get some work.

    Depending on your location, find and participate in the creative community around you. In NYC there is a vibrant creative community supported by the Art Director Club, the OneClub, The AIGA.

    And i guess one last thought it that some talent is born, and others are grow. It’s not always easy finding where you fit in, in some cases you may have to define your own way to contribute.

    Internships are a great way to see how things work, and to meet people that have different roles.Ā 

    Ā 

  • August 26, 11:53 AM

    What did you do today?

    Today we talked to a guy about making a giant blue whale. Then we ran into a lady that wants to run the world. Then we had brunch.Ā Then we ran into a friend buyingĀ razor bladesĀ for an art project.Ā Then we created a brand of bullets for an alternate universe. Ā Later on we are hanging out with a pope to enhance some portraits that we took a few weeks ago.Ā 

  • August 22, 04:17 PM

    Why r u buying a new fridge?

    we bought a new fridge because our old fridge was a power hog. We wanted to have filtered water, crushed ice, etc.Ā 

  • August 22, 10:34 AM

    Facebook Places logo, has a “4” hidden in it. I have started to see some chatter online about why. Ā In the battle of the check-in that has only begun, it needs to see graphic design play a small role.

  • August 19, 08:29 PM

    Before and After, just 45 minutes. What changed? Wallet emptier, Smile has about 5% more grin, and my hairs are just a bit shorter. Ā My brother bought meĀ Flowbee years ago, and I have been using it for years, occasionally I go to the pros, and when I do I ask about where the business is headed? will there be innovation in the hair cutting business? Ā I have a few Ideas, that I will sketch out and share with all of you…Ā 

  • August 04, 09:16 PM

    GILT group is winning. I look down at my phone, and across the table I hear “Ooooooohhh” then I look over and I see frantic thumbing and fingering to enter the GILT private website… Then ” I want that!” touch touch… Then a pause… “No”… Not this time. Clearly an addiction.

  • August 02, 08:19 PM

    rickwebb's tumblrmajig: iPhone 4 Saga

    I had no idea that this was such a saga…. wow.

    So. On the appropriate day in June, I tried to order an iPhone. The whole system was f***d so I tried the next day. I was on a ferry. We were docked in Petersberg, Alaska, for a couple hours. I used my laptop and my EVDO card, over a painfully slow, tenuous EDGE connection, to order my phone….

  • August 01, 12:13 PM

    (via wolfgangsworld) The things that happen before you are born.

  • August 01, 11:52 AM

    Poster Boy, the war of art. Works on vinyl catalogs the work of PB. Still living in the wake of the experiencesĀ of Feb 2009, I am glad to see this book. An amazing body of work that deserves attention. With Brooklyn’s case against me, finally a thing of the past, more than a year later it’s great to have the liberty to speak about what actually happened. It feels great to do what I love to do again.

  • August 01, 11:45 AM

    Kickstarter - Take Back Your Data with voyURL

    I pledged $100 towards voyURL. Such a great idea. I hope it makes it to it’s goal of $10,000.

  • July 28, 09:58 PM
    [Flash 10 is required to watch video.]

    Praying mantis found at 10 Jay in Dumbo.

  • July 28, 01:56 PM

    When choosing a fan, please consider “king of fans” or risk being beheaded.

  • July 27, 10:34 PM

    The other day @kSloan an I bought some French fries from mcdonalds and made this skull. Then we took a picture. We also made a font. Stay tuned.

  • July 27, 10:17 PM

    Great bathroom sticker for GAWKER.TV at Tom & Jerry’s.

  • July 27, 08:17 PM

    These look like a stack of one show pencils, for winning work in pharma category..Ā 

    rickwebb:

    nevver:

    I could tell you …

    This book is so awesome. It’s a book of military patches of secret units. We keep a copy on the Barbarian coffee table in the Boston office reception area.Ā 

  • July 27, 05:54 PM

    Lately I have been hearing the expression ” I wish I could have been a fly on the wall for that conversation”… What about a fly on a coffee cup?

  • July 27, 03:58 PM
    [Flash 10 is required to watch video.]

    My rainbow won’t be a viral, but it is in HD.

  • July 25, 01:23 AM

    Giving away free cases. I clicked on an email on my iPhone, that launched the download of the iPhone 4 case program. It launches a mini-store that allows you to pick from about 6 or so case options. I chose the black bumper. What an app?

  • July 14, 11:31 PM

    Anti-brand wifi network naming. this guy hates timewarner, can you tell? Also love to see… “apt 7a is too loud” as a network name. What a great way to let people know how you feel.

  • July 08, 08:47 PM

    A bike check. Transportation Alternatives set-up a bike check outside the Brooklyn Bridge Park tonight. At 8:35 it was full with bikes, not taking anymore. It would be great to see more bike checks at major events to promote this way of getting around. Ā With all the bike lanes new york is feeling more like amsterdam everyday. We need more boats.

  • July 08, 04:33 PM

    So I checked into heatopolyse 2010 on foursquare… And I touched the “special nearby tab”. Somehow I wish it was a 20% discount for an A/C unit, or a free organic frapaccino from Starbucks. Instead it’s Planet Hollywood.

    Really can’t wait for this stuff to get even smarter.

  • July 05, 11:24 PM

    Beer. When I first tried it it reminded me of dirty soda. Unsweetened Ginger root, I was confident it would have no effect on me, and 11 later I discovered it’s memory erasing effects. Just over 16 years ago, my palette was naive to the subtleties of this golden liquid. Today my throat and stomach anticipate every sip. Still I don’t believe it is thirst quenching, like the advertising says, but I do now enjoy the taste.

  • July 05, 01:47 PM
    [Flash 10 is required to watch video.]

    The Fly, he lays on his beer soaked back squirming towards the edge of the table in hopes of a pleasant gust will take him back into the air. She sympathizes and blows him.

  • July 03, 10:39 AM

    Is it time to start a food blog? The new iPhone4 takes such beautiful pictures, it makes this plate of rustic bread smothered is beans olive oil, red pepper flakes, and basil look as good as it tastes.

    We arrived at Supper, at 10:15, with every outside seat available. A cool breeze with chirping birds and the distant sound of dogs playing.

  • July 02, 08:31 AM

    What’s wrong? It’s a great question, when answered by a well designed biodegradable package with cute $3.99 packages by help I need help. Now available at Duane Reade, originally distributed at museum gift shops and design store, I am excited to see this idea go main stream.

  • June 14, 12:31 PM

    I was recently asked to provide some perspective on the unanimous attention garnered by the Trillion Dollars Campaign for The Zimbawean, by TBWA\Hunt\Lascaris. It’s a campaign that we can all learn from. I liked that the idea, was the media, and not a new one, paper. Read the Article at Bizcommunity.com

  • May 10, 02:43 AM

    OOMA

    A communication company with a hope of being so much more. Ā I built an integrated team to develop the brand identity for launch that included the logo, brand guidelines, owners manuals, consumer website, b-to-b materials, 3d renderings, and product packaging. The team worked closely with the Ooma product team to support product iconography and labeling for Fcc approval and consumer testing.Ā 

  • April 27, 07:19 AM

    Captain Lucas Brand

    We were approached by Josh and Evan of Coolhunting to create a logo for their new publishing company, Captain Lucas. The Captain was a famous breeder of the Sealyham Terrier, of which Josh and Evan are owners of. As a niche publisher of content with global distribution, we thought it would be great to combine the image of a terrier with a young captain and and old world image of the globe. This brings meaning to the hope of world exploration through the passion of design, fashion and authenticity.

  • April 26, 01:48 AM

    BROOKLYN BREWERY

    in 2005 we were approached by Brooklyn Brewery to do a new website for the brand. We worked closely to maintained the integrity of Milton Glaser’s logo and product package design. After just one meeting we had agreed on a direction and implemented a UI and template that allowed for the site to be built under tight budget constraints. Over a three year period we made gradual upgrades to leverage changes and technology and product ranges.

  • April 25, 09:31 PM

    thehappycorp 1.0

    Not just a company, but a place where amazing things were created, friendships were made, and the world was changed. At 56 Spring Street the group inhabited the 3rd Floor from 2003 till 2005, then expanded into the 2nd floor space. In Mid 2007 the landlord decided to level the building and build condos. I worked with a 3d artist to create a 3d fly-though of the original space. This is the exterior shot with none of the adjoined buildings.

  • April 25, 07:29 PM

    (CLL) PHN-LCKN

    thehappycorp produced an event in 2006, called CLL PHN LCKN with a division of MoMA (the Museum of Modern Art) called PoP Rally. Ā The whole thing involved a disease called Severe-Micro Cellulotamination or SMC that is a result of excessive cellphone use. We attracted over 1000 attendees to the MoMA for a one night concert event featuring the Williamsburg, Brooklyn native band Les Savy Fav.Ā The collaboration intended to drive interest among younger museum goers and the downtown crowd to the ‘Out of Time’ exhibit.

  • April 25, 07:17 PM

    MoMA Atlantic/Pacific

    In early 2009, thehappycorp worked with the MoMA to create an integrated communications campaign in the Brooklyn Atlantic/Pacific Station. The project included over 50 works from the permanent collection of MoMA reproduced in vinyl throughout the station connecting all the major commuter lines into the city. The MoMA transformed a canvas normally relegated to advertising and Ā The project was received extremely well by the commuter population and a tremendous amount of attention via global media outlets. The museum also enjoyed higher than normal visitation during this period.

  • April 25, 04:16 PM

    Shep’s billboard on Houston has become a popular checkin location on foursquare.

  • April 21, 02:42 PM
    Someone has drawn the line btwn tourists and new yorkers: dougjaeger posted a photo:

    Someone has drawn the line btwn tourists and new yorkers

    Someone has drawn the line btwn tourists and new yorkers
  • April 20, 01:48 PM
    919 third avenue, security is tight.: dougjaeger posted a photo:

    919 third avenue, security is tight.

    919 third avenue, security is tight.
  • April 20, 01:48 PM
    PJ’s: dougjaeger posted a photo:

    PJ's

    PJ’s
  • April 19, 11:20 PM

    The Lighting in the Back of DBA is a bit weird.

  • April 19, 05:47 PM
    488 mad, this used to be candy stand: dougjaeger posted a photo:

    488 mad, this used to be candy stand

    488 mad, this used to be candy stand

    Now it’s a waterfall. Magic!

  • April 19, 05:47 PM
    Gph. Could use some led lights.: dougjaeger posted a photo:

    Gph. Could use some led lights.

    Gph. Could use some led lights.
  • April 19, 02:08 PM
    Fridge @radical media: dougjaeger posted a photo:

    Fridge @radical media

    Fridge @radical media
  • April 18, 08:46 PM
    Consumption HUD in a green cab.: dougjaeger posted a photo:

    Consumption HUD in a green cab.

    Consumption HUD in a green cab.
  • April 18, 06:57 PM
    Pigeon door man.: dougjaeger posted a photo:

    Pigeon door man.

    Pigeon door man.
  • April 18, 06:57 PM
    Chipolte using LED spots instead of cfls in new stores (pic): dougjaeger posted a photo:

    Chipolte using LED spots instead of cfls in new stores (pic)

    Chipolte using LED spots instead of cfls in new stores (pic)
  • April 18, 06:23 PM
  • April 18, 06:23 PM
  • April 18, 05:08 PM
    Ride complete.23 miles 4:45min miles 14% battery.: dougjaeger posted a photo:

    Ride complete.23 miles 4:45min miles 14% battery.

    Ride complete.23 miles 4:45min miles 14% battery.
  • April 18, 03:17 PM
    Runkeeper screen shot. I’ll do 14 miles today.: dougjaeger posted a photo:

    Runkeeper screen shot. I'll do 14 miles today.

    Runkeeper screen shot. I’ll do 14 miles today.

    Not sent from my computer.

    Doug jaeger
    Person.
    001.212.203.1247

  • April 18, 03:17 PM
    Pigeon stops to give me some cycling advice.: dougjaeger posted a photo:

    Pigeon stops to give me some cycling advice.

    Pigeon stops to give me some cycling advice.

Profile

Doug Jaeger

Marketing and Advertising | Greater New York City Area, US

Summary

I moved up through the advertising industry like a bubble in a Gin &Tonic. Within 4 years I rose from art director at a small shop to help TBWA\C\D establish an interactive practice for North America. By the age of 30, I’d been elected Chair of international award shows, spoke at marketing industry symposiums, and been quoted in the Wall Street Journal.

In 2003 I started thehappycorp global to explore the relationship between design, experience and technology. Throughout this chapter, I learned valuable lessons about, life, business and people. In 2009 I made the difficult decision to close thehappycorp to pursue next chapter in my career – TAXI.

From 2009 to 2010 I worked in Taxi's New York office as Innovation Director. In that short time, I helped win several new accounts, introduced social media practices to the staff and streamlined creative processes.

I am currently indulging many aspects of my creative passions. I have been lucky to have worked with and been part of many amazing teams, for amazing brands, and I look forward to this next round of ground-breaking collaborations, and results.
Specialties: social networking, creative marketplace, alchohol and beverage, e-ccommerce, e-travel, design, branding.

Experience

  • May 2009 - Present

    Board Member / Agencies in Action

    I am proud to leverage the energy of creative agencies to help the surrounding community.
  • Nov 2008 - Present

    President / The Art Directors Club

    I am the president of the board of the Art Directors Club, since 1920 the club has helped professionals in visual communications connect, provoke and elevate world changing ideas.
  • May 2009 - Feb 2010

    Innovation Director / TAXI

  • Nov 2003 - May 2009

    Founder/ CEO / thehappycorp global

  • 2004 - 2005

    freelance creative director / IconNicholson

  • Jun 2001 - Nov 2003

    Group Creative Director / Managing Partner / TBWA\Chiat\Day

  • 1999 - 2000

    Associate Creative Director/ Partner / JWT

  • May 1997 - 1999

    Senior Art Director / K2 design

Education

  • 1993 - 1997

    Syracuse University

Additional information

Websites:
Interests:
snowboarding new technology motorcycle riding photography video mobile technology