33

33 tattoo from dougjaeger on Vimeo.

Johnny & I both worked at TBWA\Chiat\Day in New York during the attacks on the World Trade Center. We were at work early as we saw the attacks takes place on television. It was soon after the attacks, when we invaded IRAQ that we started the T-shirt company. I have always thought of brands being the results of interaction with a company or person, but somehow today find it interesting to play with the American Brand.

I stopped by the BMW dealer this past saturday with my girlfriend Kristin, where she bought her first motorcycle. It surprised me to see a Black K1200S with the World Trade Center Painted on the side with a giant American Flag. I began to imageine who would buy that bike? A victim of the tragedy? It was what gave me the idea to create the graphic above, A full 13 stripes and 50 stars. This event has cost us a lot, how much more will it have to cost before we recover.