doug jaeger
founder, thehappycorp global
CEO/Creative Director
Doug Jaeger is the founder, CEO and Creative Director of thehappycorp global and an emerging creative business leader in New York City. He is also the Director of lvhrd, an unconventional event series that fuels interaction between creative professionals through digital media. He is a featured industry speaker on the trends in the creative space and maintains regular contact with cultural leaders and creative talent around the world. He has been an acting board member of the Art Directors Club for five years and also sits on the Marketing Advisory Board of the Museum of Modern Art.
Doug began his career during the summer before finishing college as an intern for AGENCY.com. His design and web coding talents charged him with Lucent Technologies’ website design and art direction for the agency’s British Airways successful pitch.
The Long Island native moved to NYC to work for K2 Design, a digital agency as an Art Director then charged with accounts such as Sumitomo Bank, HP, NCR, Lexis-Nexis, Waterhouse Securities. By age of 24, under Kevin Wassong, he became JWT’s first creative director to join the digital sub-unit of the oldest advertising agency in the world. There he delivered creative solutions for a wide range of clients including Debeers and IPlanet, the Sun/Netscape alliance which ultimately resulted in his becoming a partner - the firm’s youngest at the time.
A year later, serial marketing entrepreneur, TBWA\ChiatDay’s Carl Johnson, recruited Doug, who worked on the launches of Orbitz.com, ABSOLUT VODKA, A&E, the SCIFI Channel, and Doctors W/O Borders. By then, Doug amassed various international awards, judged several award shows, spoke at leading conferences, and attended the Square Root conference in Spain, to be named among top 200 talent.
After 2 years, he together with Johnny Vulkan, established a new creative practice around the concept of “Disruption”. They spearheaded projects that went beyond traditional advertising including product innovation assignments and brand story telling initiatives.
In late 2003, both left TBWA\ to launch thehappycorp global.
His degree is in Art Media Studies/Computer Graphics from Syracuse University’s School of Visual and Performing Arts in 1997.
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