JnrlStr (pronounced "general store") is a gallery and retail shop showcasing beautiful, useful and innovative everyday objects. The shop's objects are organized by color, with each month focused on a single color that shifts throughout the year.
JnrlStr is curated by Kristin Sloan (former dancer and director of new media for New York City Ballet) and myself. We are designers and creative technologists who push boundaries in the fields of marketing, visual media and the performing arts. We get excited when we find exceptional design and efficient functionality in our everyday lives. You can see our client work at JaegerSloan Inc