Content

The 2015 way to reveal a car?

This is the demo of the projection mapping and content for the launch of the volkswagen golf at the New York International AutoShow, this year. It's a lot of fun, makes me wish cars had led skins.

The seventh-generation Volkswagen Golf debuts at New York International Auto Show making its first appearance in the United States with an exciting light show revisiting previous Golf generations. The latest version of the Golf is bigger, more spacious, lighter, and more fuel-efficient.

Exploding Cars - A how to by Fabian Oefner

Such beautiful work it reminds me a bit of how Steve Ellis painted a series of cars.  By taking photographs of matchbox cars after they had been scratched up a bit, he would then paint in details that only real sized cars would have. Creating an ambiguity of scale, that is so pleasing in the work that Fabian Oefner has just shared.

If you make stuff, you should watch this.

You are directly responsible for what you put into the world. Yet every day designers all over the world work on projects without giving any thought or consideration to the impact that work has on the world around them. This needs to change.

Mike Monteiro gives a great talk on responsible design practices, and what we are all doing wrong.