LVHRD EVENT SERIES

From 2004 until 2009 Thehappycorp global, ran an event series called LVHRD. "Live Hard". We aspired to bring together people from various creative and cultural industries, in hopes of building a community of collaborators that would better the world.   Born out of a frustration in the quality of social events derived from media companies and brands,  we created an event series designed to bring together creative people from diverse backgrounds. We started with small exclusive events, and built a list of 10,000 members, with events with more than 1,000 attendees.

In creating the series from scratch, we learned so much about how people socialize in new york. I worked on a process that would break down social barriers in public and semi-private spaces through community based concepts.

The series gave birth to a bunch of events types that I am proud of:

• Architects Duel – A live architectural design competition
• Fashion Duel – A live fashion design competition
• (CLL) PHN-LCKN - A mass experience that changes your relationship with mobile tech.
• Vending Machine Challenge – A live team eating competition
• The Bi-Fold Series – A lecture series.
• Mic Fight – A live karaoke competition.
• Dance-Hard – A live dance competition.
• Photo-Hard – A live photo competition.
• The Work/Play Conference – A conference about turning play into work.

Our experiences as a team included the promotion, sponsorship, and planning of events in a very diverse set of venues, including the Museum of Modern Art, The Canal Room, The Broad Street Ballroom, the 92streetY, Le Poisson Rouge, Public Assembly, and many others. 

The series was called " A fight Club for Creatives" by Fast Company, and was features in the NYTIMES and CNN.

MoMA Atlantic/Pacific

This is a click through of back functionality of the MoMA A/P website. It demonstrates the integration with social functionality with Flickr, and maps integration with Google Maps, as well as downloads of MP3 audio guides, as well as a 3d walkthrough of the station.

 

ADC 87th Call for Entries Poster

STAFF PORTRAITS

View fullsize

As thehappycorp grew in numbers, I tried to take time to get to know everyone. One of the ways I tried to do this, was to take everyone's picture.  In early 2008, we had reached almost 26 people. I decided to shoot everyone at the same distance from the camera, allowing for the camera to set the scale of the people. 

Brooklyn Brewery – Website

In 2005, My firm thehappycorp had the opportunity to collaborate with Milton Glaser on the Brooklyn Brewery Website. At the time Milton and his team were not very interested in web design, but were responsible for the brand design, packaging, etc.  We were excited to develop strategies that would allow for Milton's brand language to live online and give it some interactivity and life.  

In the early days they did not spend a lot of money on marketing, but were flexible in offering some compensation in the form of event sponsorship, and beer for our office. We really enjoyed watching the brewery grow, and to be part of their success and growth.

In 2009 we resigned the account, when we decided to close thehappycorp global.

Our team created 3d renderings of the Big bottle refermented beers, in advance of the bottles being manufactured in order to accelerate the marketing process.

Corks for Brooklyn Local 1, 2, and specialty beers.

LVHRD – ( CLL ) PHN-LCKN

In 2006 my team at thehappycorp collaborated with PopRally to bring an experiential performance of Les Savy Fav to the Museum of Modern Art ( MoMA).  We conceived of a means of bringing young patrons, and influential creatives to the museum in order to strip them of their mobile devices and provide them with an immersive art experience with 1,000 others.

As part of the event the lead  singer, Tim Harrington and his band dress as art thieves, while a group of volunteers also dressed as art thieves distributed copies, and pieces of art that were currently on view.

StopSMC.org, the world's front-line in the fight against Severe Micro-Cellulotamination, is thrilled to announce the release of our first video. This expose takes a closer look at SMC, the cell phone disease, and Dr. Mark Marmalard. Marmalard, a licensed physician, surprised the medical community last week when he revealed CLL PHN LCKN: the only treatment "guaranteed" to reverse the effects of SMC.

LVHRD – Architect's Duel