doug jaeger

2019

JaegerSloan took on the assignment of a group of makers in the Catkills region with the support of Jimmy Diresta who are focused on bringing together makers for learning, support and to have a good time. The result was logo mark that is simple and identifiable.

Credits

Creative Directors – Doug Jaeger / Kristin Sloan
Designer – Doug Jaeger

2019

JaegerSloan took on the assignment of helping the executives at ABC/DISNEY who were focused on leveraging the resources of their local television stations create a new brand identity system for an omni-channel content initiative. The icon is part of a system to allow for differentiation between programs.

Credits

Creative Directors – Doug Jaeger / Kristin SloanDesigner – Doug Jaeger / Kristin Sloan

2019

JaegerSloan took on the assignment of helping the executives at ABC/DISNEY who were focused on leveraging the resources of their local television stations create a new brand identity system for an omni-channel content initiative. The result was logo mark, color and icon system that would allow for the rapid deployment of new content types.

Credits

Creative Directors – Doug Jaeger / Kristin Sloan
Designer – Doug Jaeger / Kristin Sloan

2019

This is a logo mark for a project that we initiated to help us focus our interest how products and experiences balance form, function and the future.

Credits

Creative Directors – Doug Jaeger / Kristin Sloan
Designer – Doug Jaeger / Kristin Sloan

2016

JaegerSloan  took on the assignment of helping the acquiring company and incumbent marketing team create a more mature modern and sophisticated logo and presentation system for their content.  The result was a shortening of the brand name to KICK from KICK, and a mark that takes the shape of a flag, celcbreating their connection to the fan's view of the game.

Credits
Creative Directors –  Doug Jaeger / Kristin Sloan
Designer  – Doug Jaeger / Kristin Sloan

2015

JaegerSloan  took on the assignment of helping the founder/chairman of the KINGSTON STOCKADE FOOTBALL CLUB create a crest and logo for their franchise.  The result was crest and logo that adopt a simplified version the stockade fence in the town's downtown district.  

Credits
Creative Directors –  Doug Jaeger / Kristin Sloan
Designer  – Doug Jaeger / Kristin Sloan

2012

JaegerSloan  took on the assignment of helping the Co-Founder and Chariman of CreativeLive define a brand identify that was in line with his aspirations for the organization. Through two brand sprints we developed a new mark and system for live video content, products, and set-designs.

Credits
Creative Directors –  Doug Jaeger / Kristin Sloan
Designer  – Doug Jaeger / Kristin Sloan

2013

JaegerSloan worked with Wylie Dufresne to define an image, menu system and website for his new restaurant alder. 

Credits
Creative Directors –  Doug Jaeger / Kristin Sloan
Project Manager – Zakieh Bigio

2010-2011

JaegerSloan  took on the assignment of helping the owners of Weapons Specialists Limited expand their offering from props weapons rentals to an offering of props, fabrication, effects and graphics. The result was a new company name called "the specialists limited" and a refined logo mark and typography.

Credits
Creative Directors –  Doug Jaeger / Kristin Sloan
Designer  – Doug Jaeger / Andrew Brown

2011

JaegerSloan worked with ABT Soloist, Daniil Simkin to define his personal brand. We developed a word mark for him that emphasized the unique spelling of his name.

Credits
Creative Directors –  Doug Jaeger / Kristin Sloan
Designer  – Doug Jaeger / Andrew Brown

2015

JaegerSloan  took on the assignment of helping the  Marketing Director and Foundner CEO of Quancast reshape an under leverage asset, their logo. The result is a mark that combines a Q and a the core asset of their business direct measurement, a measuring tape.

Credits
Creative Directors –  Doug Jaeger / Kristin Sloan
Designer  – Doug Jaeger / Kristin Sloan

2007

We created the Ooma symbol, while thehappycorp collaborated with naked. The symbol is designed to represent the "huddle" mixed with a phone cord.

Credits
Creative Directors –  Doug Jaeger 
Designers  – Doug Jaeger / Dave Franzese / Mark Miller

2011

JaegerSloan developed a new logo for thewinger that reflects the shape of the stage floor and opening twisted to the side to form a W.

Credits
Creative Directors –  Doug Jaeger / Kristin Sloan
Designer  – Doug Jaeger / Andrew Brown

2008

hile at thehappycorp I cofounded and named Largetail. As part of the program we developed a logo that would connect like-minded niche publishers. 

Credits
Creative Director –  Doug Jaeger 
Designer  – Dave Franzese / Candice Madrid

2003

While daydreaming from my desk on Madison Avenue at TBWA\Chiat\Day I imagined a new way of working, and a new reason.  The company was called thehappycorp, and it's logo would be a pink box with a smiley face. I worked under this brand and logo for 6 years.

Credits

Creative Directors –  Doug Jaeger
Designer  – Doug Jaeger 

2006

At thehappycorp/aaarrr I worked with Josh Rubin and Evan Orensten to develop a logo for their publishing company called aptain Lucas. Captain Lucas was a famous breeder of Sealyham Terriers of which Josh and Evan have two. The secondary shape in the mark is the map of the world, reflecting their desire to build a niche publications that connect with a global audience.

Credits
Creative Directors –  Doug Jaeger / Rob Hudak
Designer  – Katherine Choi

2004

While running thehappycorp I developed a logo for lawyer turned fashion accessories designer Catherine Rapetti.

Credits
Creative Directors –  Doug Jaeger
Designer  – Doug Jaeger 

1999

While at Associate Creative Director at JWT I worked with Medscape and CBS to develop a logo that would sit well next to the CBS Marketwatch brand, to bridge health and finance.

Credits
Creative Directors –  Doug Jaeger
Designer  – Doug Jaeger

2002

While I was a group creative director at TBWA\ I worked with Jean-Marie Dru to visualize the strategic creative process that has since inhabited the global advertising network as it's core philosophy.

Credits

Creative Directors –  Leah Clow / Jean Marie Dru
Designer  – Doug Jaeger 

2008-9

Thehappycorp global worked with founder Ami Dar to adapt the idealist logo into a handmade mark.  I worked with designers Jeff Baxter and Jon Chonko develop the finished mark in collaboration with Ami.

Credits

Creative Directors –  Doug Jaeger 
Designer  – Jeff Baxter / Jon Chonko