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doug jaeger

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JaegerSloan Studio
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School of Visual Arts
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The Permanent Collection at MoMA

The Permanent Collection at MoMA

The MoMA has collected some of the most recognizable arts works in the modern world.  The challenge they have is that vistors only come to the museum for Special Exhibitions, and the permanent collection is considered boring.  The Moma needed a new way to connect with local new yorkers. 

Install the permanent collection in a subway station.

Install the permanent collection in a subway station.

We created a program that would over a 6 week period, tease an installation in the Brooklyn Atlantic Pacific Station, then delight commuters with an engaging interactive display of over 50 works from MoMA's permanent collection. 

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The Permanent Collection at MoMA
Install the permanent collection in a subway station.
BKLYN.15.jpg
DSC_0148.jpg
DSC_0200.jpg
MoMA_AP4_ⓒGarySloan.jpg
MoMA_AP3_ⓒGarySloan.jpg
MoMA_AP2_ⓒGarySloan.jpg
DSC_0180.jpg
MoMA_AP1_ⓒBradlyBrown.jpg
MoMA_AP5_ⓒGarySloan.jpg
MoMA_AP6_ⓒGarySloan.jpg
Moma @ Atlantic Terminal
MoMA Atlantic Pacific Website Walkthrough
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