DeBeers – Design Your Own Engagement Ring

In 1999/2000, while at JWT I worked with copywriter Garth Horn, to develop this 15 second spot for DeBeers to launch the new adiamondisforever.com website, which had a new area that I helped create called "design your own engagment ring (DYOER)". The DYOER program made it easy for men and women alike to design and share rings via the internet.  The launch spot for the program crashed the DeBeers website the first 6 times it ran.

STORY BOARD

The idea was very simple, as the woman clicks with her left hand, the ring on her finger would change. We did a one day shoot with a hand model on a sound stage, and the ring was added in post.

The idea was very simple, as the woman clicks with her left hand, the ring on her finger would change. We did a one day shoot with a hand model on a sound stage, and the ring was added in post.

In 2000, the integrated campaign, which included the website, and online ads was recognizes by Adweek's IQ division as "Best Online Campaign". READ ABOUT IT HERE.