I designed the book cover, which maps the stages of disruption, Conventions, Disruption, and Vision. Published in 2002, copies are still floating around. BUY ON AMAZON

While at TBWA, I was asked to develop the visual identity of Disruption. Under the supervision of Jean Marie Dru, and the global marketing group. Myself and a small team executed a book launch at Cannes, a website, internal learning tools, and an intranet. These tools were distributed globally to inform the global planning practice. Below are screenshots of the website for Beyond Disruption, a book with chapters from the global leadership of TBWA\.

As part of the initiative, I was charged with creating a symbol for disruption. Disruption was meant to be the journey to the idea itself. I created a haptic line that resulted in a final move up and to the right, which in most business settings is … — As part of the initiative, I was charged with creating a symbol for disruption. Disruption was meant to be the journey to the idea itself. I created a haptic line that resulted in a final move up and to the right, which in most business settings is a positive direction.

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“Insanity: doing the same thing over and over again and expecting different results.”

— Albert Einstein

At TBWA\C\D I brought on a team to help conceive and build a website to launchBeyond Disruption. The theme of the website was based on the Einstein quote. The website used flash to deliver pages as if off of a copier machine from the left side of the screen. The pages would push onto and overlap the previous page. At the time it was pretty brave to make a website for a book, and we had a lot of fun making it.