I am a designer, who enjoys working in graphic design, film, photography, application design and experiential design. Collaborating in environments that connect existing frameworks with the opportunities that new technology offer has been at the center of my work.
The Smart Home
Modern Dad Stuff
GIFs
JaegerSloan Studio
Rose bud
I have had the opportunity to work in naming, identity design, and product launches.
Here are some of my favorites, if you would like to see more please contact JaegerSloanStudio.
2019
JaegerSloan took on the assignment of helping the executives at ABC/DISNEY who were focused on leveraging the resources of their local television stations create a new brand identity system for an omni-channel content initiative. The icon is part of a system to allow for differentiation between programs.
Credits
Creative Directors – Doug Jaeger / Kristin SloanDesigner – Doug Jaeger / Kristin Sloan
2019
JaegerSloan took on the assignment of helping the executives at ABC/DISNEY who were focused on leveraging the resources of their local television stations create a new brand identity system for an omni-channel content initiative. The result was logo mark, color and icon system that would allow for the rapid deployment of new content types.
Credits
Creative Directors – Doug Jaeger / Kristin Sloan
Designer – Doug Jaeger / Kristin Sloan
2019
This is a logo mark for a project that we initiated to help us focus our interest how products and experiences balance form, function and the future.
Credits
Creative Directors – Doug Jaeger / Kristin Sloan
Designer – Doug Jaeger / Kristin Sloan
2016
JaegerSloan took on the assignment of helping the acquiring company and incumbent marketing team create a more mature modern and sophisticated logo and presentation system for their content. The result was a shortening of the brand name to KICK from KICK, and a mark that takes the shape of a flag, celcbreating their connection to the fan's view of the game.
Credits
Creative Directors – Doug Jaeger / Kristin Sloan
Designer – Doug Jaeger / Kristin Sloan
2015
JaegerSloan took on the assignment of helping the founder/chairman of the KINGSTON STOCKADE FOOTBALL CLUB create a crest and logo for their franchise. The result was crest and logo that adopt a simplified version the stockade fence in the town's downtown district.
Credits
Creative Directors – Doug Jaeger / Kristin Sloan
Designer – Doug Jaeger / Kristin Sloan
2012
JaegerSloan took on the assignment of helping the Co-Founder and Chariman of CreativeLive define a brand identify that was in line with his aspirations for the organization. Through two brand sprints we developed a new mark and system for live video content, products, and set-designs.
Credits
Creative Directors – Doug Jaeger / Kristin Sloan
Designer – Doug Jaeger / Kristin Sloan
2013
JaegerSloan worked with Wylie Dufresne to define an image, menu system and website for his new restaurant alder.
Credits
Creative Directors – Doug Jaeger / Kristin Sloan
Project Manager – Zakieh Bigio
Some projects that I have had the opportunity to lead, from 1997 till now.
The LVHRD architects duel is a series of events that encourage live architectural thinking, in front of an audience.
A series of events that explored human relationships in the context of mobile technology.
A film and photography to tell the story of Grind Spaces, a new co-working space, started in Manhattan.
A brand, event series, and digital magazine, started in NYC to create experiences for the creative class.
An integrated outdoor campaign that put the permanent collection of the Museum of Modern Art, in Brooklyn's largest subway station.
A digital experience for Brooklyn Brewery, that was true to their brand and business that encouraged community and commerce.
Digital display ads that help bring context and awareness of the doctors serving in third world countries.
Squarespace's first commercial, Integrated campaign, about how technology can enable transform.
A holiday interactive display ad for ABSOLUT in collaboration with fashion design Cynthia Rowley.
In 1996, the website for Lucent.com, a compant that delivered innovations to communications companies.
Here is a selection of press and media from throughout my career.
" The ADC's youngest-ever president takes time to talk tattoos, social justice and creativity "
" Jaeger plies his technical skills and Creative instincts as the first interactive creative director at powerhouse ad agency TBWA\Chiat\Day "
2019
JaegerSloan took on the assignment of a group of makers in the Catkills region with the support of Jimmy Diresta who are focused on bringing together makers for learning, support and to have a good time. The result was logo mark that is simple and identifiable.
Credits
Creative Directors – Doug Jaeger / Kristin Sloan
Designer – Doug Jaeger