Fashion lookbooks can be boring.

THIS LOOKBOOK IS A SUPPORTING MATERIAL FOR DORI TOMCSANYI'S 2014/15 AUTUMN/WINTER CAMPAIGN. WE THOUGHT WE WOULD LIKE TO MAKE A TWIST IN THE DRY WORLD OF LOOKBOOKS. ALL THE DRESSES OF THE COLLECTION ARE SHOT IN A SLIGHTLY DIFFERENT POSITION, SO WHEN FLIPPING IT COMES TO MOTION AND GIVES THE VIEWER THE ILLUSION OF SKIING. BUT IF THE VIEWER WANTS TO SEE THE CLOTHES SEPERATELY THEY HAVE THE OPTION TO GO THROUGH THE BOOK PAGE BY PAGE, LOOKING AT THE DRESSES SEPERATELY. IF THE BOOK IS OPENED, THE SAME LOOK IS VISIBLE FROM THE FRONT AND FROM THE BACK, ON THE TWO SIDES OF THE PAGES, THAT GIVES YOU A WIDER PICTURE OF THE LOOK. THE IDEA OF THIS FLIP_LOOKBOOK HAS POPPED INTO DAPHNE'S HEAD YEARS AGO, BUT THIS WAS THE COLLECTION THAT ACTUALLY MADE IT POSSIBLE FOR US TO FINALLY PRODUCE IT. THIS MAKES US EXTREMELY HAPPY, SO WE HOPE IT BRINGS JUST AS MUCH JOY FOR YOU AS IT DID FOR US! ALL CLOTHES BY DORI TOMCSANYI DIRECTED BY DAPHNE SAMARAS DOP.> MARCELL REV MODEL_CSILLA KORMENDI ICON MODEL ANIMATION_ANNA WONHAZ 1st AD_LILIANE SPIELMANN 2nd AD_KATI SZIL HAIR_NORBERT KOZMA /HAVE MAKE-UP_JUCI KOKENY /HAVE SET_ANDRIS VIRAGH 3D PLANS_ZOLTAN KALASZI TREES_BOGLARKA DANI BACKGROUND_VIOLA BALAZS BACKGROUND STRUCTURE_RICHARD ILLES STAGE_ZSOLT BALOGH /EVENT STUDIO LIGHTS_ TAMAS VOROS /STARLIGHT LOCATION_ALPHAVILLE STUDIO DRESSERS_ANDRIS WALDRON, HANNA KISS PRODUCER_BALINT SIKO /THEGARDENSTUDIO BTS_ VIKTOR GONCZOL POST PRODUCTION_UMBRELLA MUSIC_PARRA FOR CUVA - SWEPT AWAY (FEAT. ANNA NAKLAB & MR. GRAMO) FLIPPING FINGERS_ANNA FIGNAR FLIPPING LOCATION: UMBRELLA SPECIAL THANKS_BENEDEK BOGNAR, BUNDIKA, CSITA, FRANYO, ELOD HALASZ, DANI HUSZAR, JANOTA, CSABA KELEMEN, REKA LORINCZ, PETER SIKO, SANDOR PAPP, NOEL VILLERS

Dori Tomcsanyi's 2014/15 autumn/winter campaign is really playful and fun, such an elegant use of a flipbook.