In 2006 my team at thehappycorp collaborated with PopRally to bring an experiential performance of Les Savy Fav to the Museum of Modern Art ( MoMA). We conceived of a means of bringing young patrons, and influential creatives to the museum in order to strip them of their mobile devices and provide them with an immersive art experience with 1,000 others.
As part of the event the lead singer, Tim Harrington and his band dress as art thieves, while a group of volunteers also dressed as art thieves distributed copies, and pieces of art that were currently on view.
On November 07, 2006, LVHRD collaborated with the newly named young patrons group called "Pop Rally" to throw a unique concert experience where every attendee would be stripped of their cellphones in order to be protected by a condition called Sever Micro Cellulo-tamination.